According to a study conducted by the University of Ohio, 80% of restaurants will fail within their first 5 years. This number is not very promising if you are thinking about getting into the restaurant business. One of the ways to avoid failure is by eliminating some of the most common reasons why a restaurant would fail. Preventing these issues will help you become more successful. Of course, all businesses will endure some rough times, but you have to be able to persevere and use good judgment to make it through. Here are some issues you want to watch out for:
Neglecting Your Online Presence
One of the best ways to use the Internet to make your restaurant stand out is by promoting your sales online. Social media can come in real handy when you need to get word out about special deals and pricing. When it comes to finding a more affordable way to eat a meal, customers are going to be attracted to a great price. As more and more people start to see your promotions through social media, they are more likely to tell others. Eventually, you will see a bigger response from prospective customers and attendance may begin to increase.
Lack of Communication
If you really want your restaurant to be a success, you have to have a good line of communication between your food service management and your employees. Just like any business, it is important that everyone remain on the same page. If you have some staff members proposing a special to their customers and others are not advertising this deal, problems may arise if a customer overhears and becomes upset. Communication is important on all levels. Also, if you want to get your food out in a timely manner, your servers need to be talking to your cooks and vice versa. This will help eliminate snags in the serving process.
Customer Relationship Management
Not only do you want to attract new customers, you also want to make sure you retain the customers you do have. This is important to the success of your business. In order to help retain your current customer base, consider developing a log of customers who have visited your restaurant. This can be done by asking for an email address when they visit your business. Once you have a log set up with customer contact information, you can then send out special promotions to help keep them coming back. In order to achieve this, you can implement a customer relationship management strategy that helps keep your customers as the main focus.